when the limitations of the packaged CMS or E-commerce solution are standing in the way of the customers agenda we are offering our custom website development option. Custom development does not imply reinventing the wheel as we use proven frameworks and platforms but still deliver a solution precisely to the specification. Here are some of the benefits of custom website development from Phoenix Digital.
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We build websites by followings the methodology that was developed and refined over the years across a multitude of projects.
Mobile Development
Mobile websites represent a massive opportunity to take your business to the next level while targeting customers on mobile devices. Our team plans, designs, and develops stunning mobile websites that will take your business to the next level. Our mobile websites feature striking mobile web design and fast load times so that your business is sure to impress potential customers who visit your site on their mobile devices. WHY DO I NEED A MOBILE-FRIENDLY WEBSITE?Creating a website that works well both on mobile devices (of varying screen resolutions) and desktop computers does incur additional costs, but the cost of lost opportunity far outweighs that of the cost of accommodating mobile devices – especially considering the rapid growth of mobile adoption in the coming years.
MOBILE VISITORS ARE TASK-FOCUSEDMost of the time when a customer visits your mobile website, they are not there to peruse all of your products or services. They are on your mobile website for a specific purpose such as comparing your price to a competitor’s, looking for your address or phone number, or checking your brand’s consistency across online and offline channels from one of your physical locations. Providing the information they’re looking for with with intuitive navigation and a fast loading mobile site is the first step towards building a business relationship. MOBILE USERS ARE MORE LIKELY TO CONVERTUsers are looking to your mobile site or app as either a complementary feature or main pathway towards making a conversion. If you can effectively offer your products or services and establish a brand identity via mobile, your potential customers are more likely to make a purchase. Even if most of your actual conversions are not from mcommerce, your mobile channels can provide a streamlined and more memorable buyer journey for your customers. THE IMPORTANCE OF MOBILE MARKETING70% of users will access a mobile site or app to find out more information about a purchase, and nearly 50% of them will do that while they are in-store shopping. An inconvenient mobile marketing experience leaves the door open for your competitors, which could lead to you losing potential customers who are already browsing your products in one of your stores. DIFFERENTIATE YOUR BUSINESSUsers who are looking to make a purchase expect mobile pages to load in less than 3 seconds. However, 85% of full-site mobile pages take 4.8 seconds or longer. By making your brand more than just a nice looking mobile site, but also one that loads quickly on checkout pages, your users will remember and utilize your mobile site often, which will increase your overall ecommerce sales. |